Privacy Policy
Last updated: 25 September 2026
1. Introduction
MySMSKart (“we”, “us”, “our”) provides Bulk SMS, RCS Business Messaging, WhatsApp Business API and AI Voice Calling services to businesses across India. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
2. Information We Collect
2.1 Information you provide
- Contact details — name, phone number, email address, business name
- Business and billing information needed for onboarding and invoicing
- DLT registration details (entity ID, sender headers, message templates) where you ask us to assist with TRAI DLT compliance
- Any information you include in support requests or enquiry forms
2.2 Information collected automatically
- Usage data — pages visited, features used, delivery and engagement logs for messages sent through our platform
- Device and log data — IP address, browser type, and timestamps, collected for security and troubleshooting
3. How We Use Your Information
- To provide, operate and improve our Bulk SMS, RCS, WhatsApp API and AI Voice services
- To process your DLT, RCS brand and WhatsApp Business verification on your behalf
- To send you service updates, invoices and support responses
- To detect and prevent misuse, fraud or violations of our Terms & Conditions
- To comply with applicable law, including TRAI and telecom regulations
4. Sharing of Information
We share information only where necessary to deliver the service:
- With telecom operators and DLT platforms, to register your sender ID and deliver messages
- With Meta/WhatsApp, for WhatsApp Business API verification and message delivery
- With Google/RCS infrastructure providers, for RCS brand verification and delivery
- With service providers who support our infrastructure (hosting, analytics), under confidentiality obligations
- Where required by law, court order, or a valid request from a government or regulatory authority
We do not sell your personal information to third parties.
5. Data Retention
We retain account and billing information for as long as your account is active and as required by applicable tax and telecom regulations. Message content and delivery logs are retained only as long as needed for delivery, dispute resolution and legal compliance, after which they are deleted or anonymised.
6. Data Security
We use reasonable technical and organisational measures to protect your information against unauthorised access, alteration, or loss. No method of transmission or storage is completely secure, and we encourage you to safeguard your own account credentials.
7. Your Rights
You may request access to, correction of, or deletion of your personal information, subject to our legal and contractual obligations (for example, billing records we must retain). To exercise these rights, contact us using the details below.
8. Cookies
Our website may use cookies or similar technologies to remember preferences and understand site usage. You can control cookies through your browser settings.
9. Children’s Privacy
Our services are intended for businesses and are not directed at individuals under 18. We do not knowingly collect personal information from minors.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the “Last updated” date above.
11. Grievance Officer & Contact Us
For privacy-related questions, complaints, or requests, contact our Grievance Officer:
- Email: hello@mysmskart.com
- Phone: +91 7004179813
- Address: 306, Asha Kiran Enclave, RK Puram, Saguna More, Patna – 801503, Bihar, India